CALIFORNIA PIZZA KITCHEN

California Pizza Kitchen

California Pizza Kitchen

Executive summary

California Pizza Kitchen is one of the leaders in California-style cuisine. Their mission is to be widely known for its unique taste and innovative items they provide in their menu and to be a true leader in California-style cuisine. The owners of California Pizza Kitchen have a goal to provide a casual, family restaurant with the best foods to be its core competency. The element which states the goal of California Pizza Organization is to bring unique dishes and provide healthy and best quality food to their customer. Changes needed to improve the mission and values statements and the goals.

Introduction

California Pizza Kitchen is one of the leaders in California-style cuisine and is widely famous for its creative signature pizzas, soups, pastas, sandwiches, desserts and appetizers. It was founded in 1985 by Rick Rosenfield and Larry Flax; original creations of California Pizza Kitchen creations are always available at over 25 CPK ASAP locations, 240 full-service restaurants and in the freezer cases of grocery stores. Its basic focus is on the premium pizza segmentation.

Step 1 and Step 2:

Mission and values:

Mission and values have great importance for a company as mission tells the world the reason of its existence and values in an organization may define the personality of the same, the way they behave and how to live, a reflection of its leader.

California Pizza Kitchen also has some mission statement following which they have achieved so much success and are further moving towards expansion. Their mission is to be widely known for its unique taste and innovative items they provide in their menu and to be a true leader in California-style cuisine. California Pizza Kitchen will provide a variety of creative dishes from heart baked pizzas which are a signature of Californian-style, pasta, salads, sandwiches and soups to extensive beer and wines.

The owners of California Pizza Kitchen have a goal to provide a casual, family restaurant with the best foods to be its core competency. (Long, 2006, P.22-35)

The objective of the company is to broaden the leadership circle in the market of pizzas and restaurants by becoming the biggest sellers of innovative and high quality products.

Step 3:

Elements of goals

The element which states the goal of California Pizza Organization is to bring unique dishes and provide healthy and best quality food to their customer.

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