CONTEMPORARY MEDIA

Contemporary Media

Contemporary Media

Introduction

The websites that provide the opportunity of reading the newspapers online to the people are at their peak. This is because their demand has significantly increased as the demand for traditional newspapers in Britain has decreased. Therefore, the websites that are providing online news to the people living in Britain are enjoying profits because of online advertising, which has increased too. Furthermore, this is also an inexpensive way of keeping oneself updated with all the current happenings related to the political arena, economy, trade and entertainment. Therefore, it has been predicted by the editors that site traffic because of news will substantially increase by 2015. However, for this it is also essential for the news websites to remain competitive in the future to attract the customers by customizing news and by using the most viewed websites. Change in technology has played a major role in reducing the demand for the traditional newspapers because of Internet usage that has increased (Curren 2006, pp. 100).

Northcliffe Revolution in Britain

In the late nineteenth and early twentieth century, Lord Northcliffe was the owner of the popular newspapers such as Daily Mail. This played a crucial role in the press, and it had a revolutionary power also because the print based industry was at its peak during this era. However, questions with regards to Northcliffe Revolution and it useful nature of understanding developments in the British press have been questioned. Therefore, it was argued whether his ideas were useful for the creation of revolution in the press industry and journalism. Northcliffe applied better and developed techniques on the existing techniques that were being used. The developments in the press that took place between 1890 and 1930 defined the Northcliffe Revolution. Since he was aware about the importance of national daily newspaper to the people ...