CONTEMPORARY MEDIA

Contemporary Media

Introduction

Today's world is shaped with the help of digital technology. From little things of everyday life to the operation of large corporations, the capital of Western civilization to the place almost untouched by civilization - the digital world with all the consequences arising from this became a reality last 15 years. It is not just about computers (and certainly not the most visible), even when you are involved in most of the change. The predictions of futurists 60th or 70th years now has funny, whether it was a utopian scenario, according to which today are inhabited planets of the solar system and everyone would be rich, or descriptions of predicting catastrophic collapse of civilization. (Albarran, 2000, 89-95)

In the introduction to the anthology New Media, Old Media focusing on the shifts over the past 15 years, the phrase "new media". All the media was once new, but also the fact that if the terminology before levelling off, not much more than just a technical matter the new media / digital culture / cyber culture is perhaps more rather the consequence of fashions, the interest of journalists, grant management and the like. Therefore, be treated with caution and even the term "new media", because usually they are not new and not quite sure whether it is the media, or is it more of a description of the change than the media. At the same time we also match an exact definition not detract from the fact's vision of the rear-view mirror, which, however, with increasing speed of technological change is getting much sharper outlines: the media (and therefore society) is changing faster and faster, we cannot do this change enough to reflect. During the last ten years: mobile phones, Internet, Internet telephony, digital television and radio, the new generation data media (CD, DVD, and flash drive), wireless. All in an unprecedented speed and wide (geographically and demographically) scale. It is not just about "new media", but also television, radio and print, whose operation has undergone a huge change, a completely different look by the extent of media work and other economic terms. The speed and extent of changes in media practice, in my opinion, over the past 15 years, well ahead of the ability of theorists to describe in detail and explore the tracked changes and determine the resulting consequences. The area of research is growing so quickly that its coverage is not possible. There is no exception to the literature showing the latest shifts and often not enough credible data. (E. W. Brody, 2000, 90-125)

Discussion

The term new media was coined in the sixties, and marked with electronic media and its content. Although, at this time there is no commercial deployment of computers and the Internet did not exist, presaged many of the ideas that since the eighties of the twentieth century began to develop futurologists (Glynn, 2009, 67-97). Already, in his encounter with the term "global village" in his book Understanding media talked about how the electronic media as a ...