Communication Structure of “The Economist”



Communication Structure of “The Economist”

Introduction

Communication is one of the basic pillars that support any kind of human relationship and is helpful in almost all spheres of human activity. It is crucial for the personal and professional relationships to overcome difficult situations, resolve conflicts, express feelings, defend our interests, avoid misunderstandings, etc. (Nicotera, A. M., 1993). Important elements of good communication are Interpersonal communication that involves not only the words used to talk, but also gestures, facial expression, gaze, tone of voice, emphasis, hand movements, etc. It is important what is said, and how it is said. The peculiarities of each sentence expressed usually reflect some characteristics of one's personality. It is important to note that the media play important role personal attitudes, and to what extent listeners or respondents are prepared to listen to what others have to say and interpretation of what we have heard. If we learn to communicate properly then we will be able to express what we want without creating tension or hurt feelings (Beck, A. et al., 2005).

Importance of Mass Media Communication

Because of the improved systems of communication through new technologies of information and communication, the world is truly a global village. Communication technology is a modern marvel that allows the majority of the world population simultaneously monitors the same event or information. The media refer to the tools by which individuals are able to transmit information. In order to carry out this process, there must be a sender of the message, the medium itself, and a receiver. In order to make it and effective communication, it is essential to have the mutual role of Speaker of the communication and a partner of that idea. However, a distinction must be made between interpersonal media such as the telephone and the mass media, through which an entire society can receive information (Online Etymology Dictionary, n.d.).

With the growth of the Industrial Revolution, the mass media (Mass Media) has developed a lot while facilitating the progress in the dissemination of culture and information society. The press, radio and television became the main media, which facilitated the information transformation and prevalence of the different political events, social, cultural and economic both at national and international level (Moussa, F., 1991).

Thanks to technological developments, and in particular, new communication technologies, as we have seen from recent years since the advent of Internet, new media have developed virtual mass communication has been formed, which allow the transfer of information on a global level and with immediate effects (Turow, J., 2009).

But the importance of the media lies not only in the fact that it is a useful tool for one of the most basic needs of human social interaction. It has also played a vital role in the formation of Public Opinion, even to be fundamental for the creation or collapse of some governments. Here, as an example, we can recall the influence of the media as a tactic deployed by Hitler to manipulate German society into supporting ...