Communication and Advertising

There is one advertisement on Gillette which was launched earlier this year and has been aired on Television, printed on Newspapers and Magazines as well. In this advertisement, it has been shown that the father is telling his son, it was very difficult to shave when he was young, but now, it is not difficult at all. During his time, it was tough to shave because it required him to do it early morning before going for work and there were no good quality razors. At that time, he used some ordinary razors which were cheap but after some time, he realized that he must buy a good quality razor to make shave easy. There must be no compromise in shave because it is performed on a daily basis and it is one of the major activities that the man does before going to work. So, an advertisement showed that the father is telling his past experience regarding shave and is advising his son that he must certainly use Gillette Shaving razors as they are one of the best razors in the world. The son is even happy to use Gillette Shaving razor and is satisfied with the quality of these razors. Now the main thing that needs to be discussed regarding this advertisement is that whether it produced any affect on the minds of consumers or not. All these issues will be explained in detail in the following paragraphs.

There is no doubt that Gillette is certainly the world's leading brand in the Shaving area. They not only produce good quality razors but they are also very good in making Shaving Gel and Cream. It would not be wrong to say that they are having a monopoly in this industry. They launch advertisements every year and spend a huge amount on their marketing campaign. Gillette is having a large customer base in all parts of the world and the demand for their products is quite high. So, it clearly shows that Gillette Shaving Company is trying their best to maintain good position in the market and have also succeeded in their operations. There are no competitors of Gillette Company and it seems that they will maintain their dominance in this industry for another few years (Aaker, 281).

This was the overall profile of Gillette Company and now the main aspect of the advertisement will be discussed. The main goal of this advertisement was to convince to the audience that this brand has got lot of value. It was shown that during the early days, father did not use Gillette Shaving Razors and he used some low quality shaving razors which were not very good. Although, he used them because they were cheap but later on felt after earning some money, that he must now buy razors from other company. It was then he finally decided to use Gillette shaving razors which were very good at that time. Gillette shaving razors always had good quality and many consumers always ...