Both Pepsi and Coca Cola switched to diet soda because numerous consumers were reluctant to drink carbonated drinks with excessive sugar, this is the cause which compelled Coke and Pepsi to make goods which had less sugar. The starting of the diet soda or refreshment era was in 1952, when Kirsch Bottling in Brooklyn, New York commenced a sugar free ginger ale called No-Cal. It was conceived for diabetics, not dieters, and circulation stayed local. Royal Crown Cola put a broadcast in an Atlanta bulletin in 1958 declaring diet soda merchandise, Diet ...