COCA-COLA CASE STUDY

Coca-Cola Case Study

Coca-Cola Case Study

COCA COLA TO ENTER THE SNACK BUSINESS

Coca-Cola have formed a connection endeavour to deduce and market innovative juice-based servings of drinks and snacks on a worldwide basis. The newventure, not yet labelled, strives to have annual sales of $4bn from the start.

Coca-Cola said that "it is looked frontwards to to add to the returns of its two parent financial gatherings in the second year of being set up…" by aggregating Coca-Cola's world-wide dissemination, merchandising and selling capabilities with P&G's examine and development expertise.

The new set-up will assume surviving Coca-Cola brand labels, for ...