COCA COLA

Coca-cola's business practices: Facing the heat in a few countries



Introduction

Coca Cola Founded in 1886, Coca Cola developed to be one the most famous brands in the world and one of the most aggressive and adaptive company in the beverage market. Coca Cola is considered to be a market leader in the beverage industry and a global brand.

Discussion

New Challenges for Coca Cola

Coca cola is feeling the heat of the new and modern values of the world. The problem now lies in one word: “sugar”. The 21st century society is heading towards healthier eating and drinking habits and sugar ...