CO-OPETITION

Co-opetition

Co-opetition

Introduction

Co-opetition is a blend of two words cooperation and competition. This is a portmanteau word (as modem codec). Co-opetition is opportunistic collaboration between different economic actors who are otherwise competitors. This is a sharing of skills of two competing companies. Co-opetition often used to fund an R & D joint. However, companies are collaborating careful to protect their intellectual and industrial property in order not to reveal a competitive advantage in their heart of business. This notion comes from the work of two American authors: Brandenburger and Nalebuff.

Such systems used in game theory mathematically as a non- zero sum games described. This is the first time in 1928 by John von Neumann and described in 1944 together with Oskar Morgenstern stated in the book "Theory of Games and Economic Behavior" (Theory of Games and Economic Behavior).

In 1950 the U.S. mathematician John Forbes Nash Jr., the solution concept of Nash equilibrium set up which is also suitable for the non-zero-sum situation, which described by the concept of co-opetition. Under certain conditions, it can be seen as representing Nash equilibrium that competitors can work together to achieve an advantage, even without an explicit agreement in the sense of a cartel to have met.

A special case of this situation is the deliberate, organized co-operation on the same value chain (horizontal cooperation), while the partners to each other on the market for the finished product in competition. Cooperating states are usually in the areas of” research and development “or" production ", while remaining in other areas of the company in its role as an independent competitor in the market and experience (Gnyawali & Madhavan, 2007, pp. 987-395).

Adam Brandenburger and Barry Nalebuff

The two U.S. American professors Adam Brandenburger (Stern Business School) and Barry Nalebuff (Yale School of Business) have applied the basic idea of coopetition in her eponymous monograph on the ...