CLIVE PEETERS LIMITED

Clive Peeters Limited



Clive Peeters Limited

Introduction

Clive Peeters is an Australian electrical, kitchens computers, and white goods retailer in Queensland, Victoria and Tasmania shops. According to the original owners, in 1972 they opened its first store in 2001 in Brisbane and Melbourne.In 2005, Clive Peeters, Rick Hart retail store to buy a chain in Western Australia, but the store continued to trade under the name of Rick Hart. Clive Peeters stores for more than 140 brands and models of more than 20,000 people. Harvey Norman acquisition of certain locations (the Derni Group) in July 2010, both the retailers continue to operate their other major retail brands, Harvey Norman, Joyce Maine and Domain independence. (Hammond, 2003)

Clive Peeters Ltd is an electrical and gas appliances, bathroom supplies and computer products, in Victoria, Queensland, Tasmania and Western Australia a strong brand image of the retailer. The company is committed to providing competitive prices and excellent customer service and wide range of customer products. Clive operating in Victoria, Queensland, New South Wales and Tasmania, Peeters , Hart and Rick in Western Australia, the company employs more than 1,300 employees and 44 stores in Australia. (See Appendix)

Local Competitors

Australia dominated the electronics industry cabal (single-family-based), including three large companies; and Clive Peeters, and CPA Australia, SingTel Optus Company PTY Limited is a key to economic growth in the Australian players. In Australia since the war just ended, the consortium loans and funded by the Australian Government to allow them to grow very rapidly, in time they played the electronic industry, the use of government policy to provide a key role in making the advantages of tax benefits of foreign direct investment. This policy has led to mergers with foreign companies; and CPA Australia, SingTel Optus Company PTY Ltd., Kimberley Diamond Company NL and GE access to developed country markets caused by the entry of Australia and the Clive Peeters '. (John, 2007)

Government support for local development, the Government has taken measures to encourage investment in infrastructure and to provide financial support to small and medium scale industry to do more local research and development of local R & D which led to 120 private research institutions and 18 research consortia 80 by the 20th century and science and technology education, government support (See Appendix). The Government will be the impact of the national education policy, emphasizing science and technology leadership, increase the number of students with technical education. The Ministry of Education began to promote responsible management of public universities, university projects, encourage them to provide more technical education funding industrial technology education, support groups, in order to start sponsoring the educational value of considerable research in order to get their highly skilled and innovative enterprise engineers. Australia OEM model used in its formation period, access to developed country markets, brand awareness is what developed countries have played an significant function in the purchase decision of the main factors. (Carlson, 1991)

Electronic Market

Australia also made the electronic market, cheap labour and raw materials in China for ...