Choc 'O' Fun Milk Powder Marketing

Choc 'O' Fun Milk Powder Marketing

Choc 'O' Fun Milk Powder Marketing

Introduction

When developing strategic marketing plans, the organization should consider the primary target markets and look at each of those individually. Consider the strategic positioning with each group by identifying its values, providing a call to action, and developing a marketing mix for each target market. Look at secondary segments that contribute to the organization but require less weight for targeting and marketing dollars. Choc 'O' Fun Milk Powder is healthy chocolate milk designed for children to get proper nutrition. The target market is mothers with children ...