7 MARKETING PS - GREEN GREENWICH FAMILY FUN

7 marketing Ps - Green Greenwich Family Fun

7 marketing Ps - Green Greenwich Family Fun

Companies are competing strategically through service quality for greater differentiation in today's competitive marketplace. Successful companies focus on the services-dominant paradigm with investment in people, technology, human resources policies, and compensation linked to service performance of employees. This is important because contact employees attitudes and behaviors significantly influence the quality of service. They present the face and voice of their organizations to customers. (Page 2006 pp.78-90)

The 7 P's of Tourism Marketing are:

•Price

•Place

•Product

•Promotion

•People

•Process

•Physical Evidence

We ...