CHELSEA LEISURE CENTRE

Chelsea Leisure Centre

Chelsea Leisure Centre

Chelsea Leisure Centre business strategy includes development of high specification customer-driven programs with intense levels of after-sales service. It seeks synergy to employ the best graduates with skills and attitudes that are consistent with Chelsea's business philosophy and philosophy on life.

Chelsea's contribute an informal group of employees in 3 major functions. First, they maintain and strengthen the norms and values their members hold in common. Second, they give employees feeling of social satisfaction, status and security by creating a relaxed and informal atmosphere in a large open-plan office and provided a 'chill-out' area where employees can socialize taking break. Third, through communication they often use informal networks among employees to convey information unofficially. [James, A. et al. 1995, Management 6th ed, p.500]

To do with clients' problems, Chelsea's virtual teams will have meetings where members can share ideas and staffs are encouraged to communicate with other teams to share information and best practice. Indeed, a 'knowledge transfer' site has been set up on the intranet to share and discuss ideas. Flexibility and cohesiveness is the key of the company's success, the employees' hours of work operate on a flextime basis. Although they have job titles, no member of staff has a specific job description suggesting that anything is possible.

With the goal of blended service, a cross-functional team was created. They consist of specialized agents who serve the marketing and sales needs of one particular national customer. They are intimately familiar with the programs going on with that customer, the products and packages, and any of their special needs. For example, if the center receives routine calls about the same vending machine that is out of stock before the driver can arrive to fill it, Coca-Cola sends that information to the local warehouse and they can change the service routes.

They achieve the goals successfully by striving for carrying out against a clear strategy for success, and by doing so with an unwavering commitment to quality. [Coca Cola's Objectives of the Company, 2007]

Organizational Structure and Design

Chelsea Leisure Centre is an informal organizational structure, because they determined that people that work for them enjoy their work and more towards the interpersonal relationship between employees. The company does not have a hierarchy, therefore the director is more friendly and he insists that everyone addresses him by his first name; he makes a special effort to remember everyone else's. He always ensures that he is visible and anyone can approach him for a chat. His philosophies are manifested in the structure of the organization.

The company contributes a functional structure where people with similar skills performing similar tasks are grouped together into formal work units and members work in their functional areas of expertise. There are two levels in the company: section leaders and team leaders. The staffs are organized into flexible teams which each have responsibility for a port-folio of clients. The intention is that all a client's needs should be met by the members of the ...