CHANGE IMPLEMENTATION Change Implementation

Change Implementation

Introduction

The focus of this paper is to identify the change management process and the restructuring at Apple. The research focus on the restructuring in Apple and what kind of change the company went through.

Research Objectives

How effective is the restructuring process in organizational success?

What aspects of change process are crucial in implementing change?

Research Questions

What type of change did Apple implemented in restructuring its product divisions?

How effectively the company implemented the change?

Significance of the Research

The research is important in identifying the strategy and change measurement process that the organizations plan and implement. The research will facilitate the knowledge of measuring the change and evaluate its effectiveness.

Research Rational

The reason of the choice of Apple for change implementation is that the company replaced the two separate product divisions into the manufacturing and marketing divisions responsible for all Apple products. Apple had to make many strategic decisions in implementing the change including the financial planning, and workforce training. Such radical change requires the udner5tsndin of the issues and benefits that company faced by the change implementation and management. The research will give insight into how Apple managed the shift from two separate divisions into a single unit.

Company Profile

Apple Computer, founded in 1976, company is considered one of the groundbreakers of the technological innovative industry. It has its Headquarter in Cupertino, CA and retail branches located worldwide. The company has more than 10,000 staff. Steve Jobs and Steve Wozniak were the founders of the company (Apple, 2011). On the other hand, HSBC is known for its banking and financial services all over the world. It has branches in 88 countries over 8000 offices operating. It has it's headquarter in London. It was founded in 1865 for China and Europe trade. Apple Inc. is an American multinational corporation that develops and manufactures consumer electronics, software and personal computers. The most famous products of hardware Macintosh computers are IPod, iPhone and IPAD. Based in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer, Inc in the first 30 years, but dropped the word "computer" on Jan. 9, 2007 reflect the continued expansion of the company's consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and around the world had annual sales of 42.91 billion U.S. dollars in the fiscal year ending September 26, 2009. For reasons as diverse as his philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the best company in the United States in 2008 and worldwide in 2008, 2009 and 2010.

It all started in California with two young men, Steve Jobs and Steve Wozniak. They start shyly with minimal way: through hard work, they assemble around two hundred machines which allowed the Apple to be born: 1 April ...