Case Study Analysis



Case Study Analysis

Introduction

Southwest (LUV) is the fourth largest U.S. airline; regarding customers carried and second most leading in planned local departures. Southwest makes fly to 59 airports in 58 towns in 30 nations. The company's functional stratagem has been built on offering high rate of recurrence, short haul and low tariff service. Its main rivals are: Continental Airline, U.S. Air ways, Delta, United Airlines and American Airlines.

Discussion

Background

Southwest Airlines based in Dallas was established in 1967 by Rollin King and Herb Kelleher. It is one of the most important local aircrafts which offers transportation service. This corporation has 35,499 human resources and it functions over 500 Boeing 737 airplanes in 67 towns in the United States. Its main ideals are:

Offering low tariffs and short haul service.

Providing the great excellence of customer service.

Putting a lot of importance on the fair treatment to its customers.

Forming welcoming relations among its passengers and staff.

Southwest Airlines has attained a great place in the airline business by implementing five main approaches.

Employing the small league airports which have supported the business to trim down traffic delays and raise customer ease.

Making a fly of one type of plane has aided it to accomplish low training expenses.

Decreasing turn-around time by employing point-to-point stratagem, has evaded the exercise of difficult reservation procedure.

Not providing allocated seats and special management on common fliers, has directed the business to have improved ticket outlay.

Southwest stress on forming good dealings between customers and followers has been an important feature.

SWOT Analysis

The strong points take account of its market management and control, its low-cost business representation, and its powerful economic presentation. Weak points are the unacceptable liquidity state of affairs, having just one customary association, and the declining traveler returns yields. Options take account of its novel offerings, the ...