CASE STUDY ANALYSIS

Event Marketing Case Study

Table of Contents

Introduction3

Situation Analysis3

Critical Issues3

Market Summary3

Market Needs4

Market Trends4

Marketing Mix4

Product4

Pricing5

Place5

Promotion5

Alternative Techniques6

Marketing Strategy6

Market Growth6

SWOT Analysis7

Strengths7

Weaknesses7

Opportunities7

Threats7

Competition8

Conclusion8

Introduction

The Corporate Retreat Professionals (CRP) is an event management organization having practical experience in corporate clients. CRP will provide a few sorts of propositions. The two basic services provided by the CRP are the corporate event planning and the training and skill enhancing events for the corporate and business employees, which deal with entrepreneurship in the business orientations. The mission of the CRP is to provide the services of the peak level of event arranging. They exist to draw in and sustain clients. When they stick to this adage, every last item else will fall into place. Their utilities will exceed the anticipations of their clients.

The corporate business sector for event management is unflinching and gainful. For some impressive groups, monetary downturns denote cuts in training. This is just the case for impractical outfits be that as it may. The benchmark groups would trim down the work constrain in the midst of a downturn, but they try not to cut subsidizes for training. They distinguish that ventures in human assets are consistently an exceptional backing. CRP means to benefit fantastically from this wise business technique. Also, even in times of monetary downturn, teams still have product starts and will still require someone to compose the aforementioned events . In short, the necessity for corporate event arranging/ hosting utilities seldom get down, it is mostly an enduringly and expanding interest that CRP will profit by.

Corporate Retreat Professionals ' extrapolated development rate is over 100% through year three and will have benefits as a role of deals over 11% by year three. By the start of year a few CRP will have four representatives.

Situation Analysis

CRP is dropping in their first year of business. Advertising could be basic to improve sufficient business to realize profitability. The group offers superb event getting ready for a few particular zones, corporate training and product release events. The fundamental business sector require is for a capable support provider offering top notch event management at a cost that is taken a toll viable relative to an organization attempting to idea the events themselves.

Critical Issues

CRP is still in the speculative stages as a new group. It confronts the accompanying basic issues:

• Continue to take an unobtrusive go at in the direction of extension, extending not for the sake of development in itself, but resulting from the fact that it is significant to meet the requirements of their clients.

• Establish CRP as the head specialty event organizer of the Seattle corporate business.

Market Summary

CRP controls great information regarding its common client. This incorporates client requires, the blanket situations from which the necessities go out, and the troubles the client could face if they attempted to fulfil the aforementioned requires themselves. This information could be leveraged to preferred grasp that is served, single clients' particular requirements, preferable correspondence channels, and how CRP can fulfil those ...