Case analysis

Case analysis

Introduction

One of the forms of media includes the mass media which refers to type of communication strategy carrying messages for larger audiences. The functions of media include the provision of entertainment, socialization, opportunities of education and communication and advertisements (Stice et al., 2006).The emphasis that the media places on strategies that how people shall remember their advertisements is remarkable. The advertisement makers may to go any extent to get their sponsors even if it means to endanger the society.

Discussion

Purpose of the Article

The purpose of the article “If the Television Program Bleeds, Memory for the Advertisements Recedes” is self explanatory. However, to be specific the rationale behind raising the issue of broadcasting violence on screen is that it depicts a negative impact on the overall society. All the same, Advertiser continues to sponsor such programs with violence, so people could remember their advertisement and the message in their advertisement. Thus, main idea of this article is to highlight the impact on memory in remembering the advertisements due to violent programs.

Research method used

The research method used by Bushman, B & Phillips, C. is a combination of qualitative and quantitative data. Previous researches have also been used and along with that the data has been accumulated for statistical testing purpose.

Difference between meta-analysis and literature review

Literature review is one when the previous researches on the same topic are written as evidence of various facts and their authors are also quoted. However, Meta-Analysis is referred to when the statistical data is also gathered from those previous literature and then those are tested statistically against the hypotheses.

3 hypotheses of your own that could be tested in future research

The thee hypothesis on the basis of this article are,

Violent programs are major reason of increase in crimes

Violent programs are major reason of aggressive ...