Caracamp holidays and Customer Relationship Management

Caracamp holidays and Customer Relationship Management

Caracamp holidays and Customer Relationship Management

“Customer Relationship Management, or CRM, is an vital part of contempoerary business management. Customers are the lifeblood of any particular company be it a universal global corporation with thousands of workers and a multi-billion turnover, or an exclusive trader with a handful of regular clients. Customer Relationship Management is the identical in strategy for these two examples - it is the scope of CRM which could vary significantly. “ (Rigby, Darrell K.; Frederick F. Reichheld, Phil Schefter 2002, 62-78)

(a)

ANS. 1(A)

Definition

Customer relationship management (CRM) is a process organizations use to get in touch with clients. The methods comprise employee training and special purpose CRM software. There is a fcous on handling incoming clients phone calls and email, although the data collected by CRM software might also be used for advertising promotion, and surveys such as those polling client atisfaction. Initiatives often fail for the reason implementation was restricted mited to software installation, without providing the background, support and understanding for workersd to learn. Tools for customer relationship management must be be implemented "dimply after a well-devised plan and operational strategy is put in place"(Gartner, Inc. 2007, 62-78)

This given definition is the best definition of the CRM as it is the most comprehaensive definition found as it covers the most of the apsects of the CRM. I choose this definition because it gives a precise overview of the term. At organizational level this definition is the most effective of the definitions. This definition reflects that CRM is the philosophy, policy and coordinating strategy connecting different players within an organization so as to coordinate their efforts in creating an overall valuable series of experiences, products and services for the customer. So what we understand from this definition is that from the outside of the organization, a customer experiences the business as one entity operating over extended periods of time. Thus piecemeal CRM implementation can come across to the customer as unsynchronized where employees and web sites and services are acting independently of one another, yet together represent a common entity.

Customer Relationship Management

CRM Definition

Customer Relationship Management (CRM) is an information industry terminology for methodologies, software, and typically Internet capabilities that an enterprise manage customer relationships in an managed and efficient way. In lots of cases, an enterprise forms a database concerning its customers. This database explains relationships in sufficient detail therefore that management, salespeople, and client service reps can access data, match clients reequirements with product strategies and offerings; remind customers of service needs know what other products a client had purchased; etc. (Gartner, 2009, 72-121)

Caracamp CRM software

Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps Caracamp address Caracamp short-term imperatives - to reduce cost and increase Caracamp decision-making ability - but can also help Caracamp company achieve differentiated capabilities in order to compete effectively over the long term (Gartner, 2009, ...