Campaign For Real Beauty

Dove lather: crusade For Real Beauty

Dove lather: crusade For genuine Beauty

Should the company be subject to criticism when one of its brands undertakes campaign to improve self-esteem of women worldwide? Autumn 2007 campaign for free trade Childhood (CCFC), a respected Boston activist group said "yes" if the company Unilever. Referring to the differences in how the two major brands of Unilever positioned themselves, CCFC argued that it was unfair Dove benefit from the success of its "Campaign for Real Beauty," and an ax, the other brands of Unilever, ran campaigns with an emphasis on how its output increased ...