Cabela's External and Internal Environment Assessment

Table of Contents

Introduction3

Discussion4

External Environmental Scan for Cabela's4

Economics Conditions4

Technology5

Political and legal5

Cabela's Industry Environment6

Cabela's Operating Environment6

Internal Environmental Scan for Cabela's7

Internal Strength and Weaknesses7

Strengths8

Weaknesses8

Cabela's Competitiveness and Possibilities8

Conclusion9

References11

Cabela's External and Internal Environment Assessment

Introduction

Before progressing with the main discussion of our paper, it is only prudent that the organization in question, which is Cabela's, is provided a foreword about. Cabela's was founded in 1961 by a young married couple; Dick and Mary Cabela from humble beginnings from their kitchen. Cabela's started from a small merchant business that offered fishing flies through print advertisements in all the national outdoor magazine and delivered through direct mail. The company introduced its first catalog in 1963 and over the next forty-four years, the business has continued to thrive and grow exponentially. The company launched its corporate website in 1998, which compared to other big business organizations, was a huge feat as the internet boom was at its initial stages.

The business philosophy centers on building strong and long lasting relationships with all its customers through provisioning of high quality products at a gripping value. The product portfolio of Cabela's constitutes of over two hundred and twenty-five thousand Strategic Kinetic Units (SKU's), which includes fishing, camping, hunting, marine, outdoor footwear and apparels as well as vehicle accessories and home furnishings as well, thus proving to be a complete 'one-stop' shop for families and individual outdoor and indoor home needs (www.phx.corporate-ir.net).

Cabela's (CAB) has achieved many corporate milestones, such as debuting at the New York Stock Exchange in 2004, which received an enthusiastic response from the traders that reportedly drove the stock's value up by over forty percent within some minutes of opening of the market. This also happened to be one of the most successful Wall Street debuts by a company in recent times. Apart from this, the company has been bestowed with other reputed awards and recognitions such as in 2001; the companies catalog was ranked as the fifth most popular and widely circulated catalog in America. Along with, in 2006 the company's website was ranked at the top in the outdoor retailing industry as well as to be recognized as one of the top hundred companies to work with by the Fortune Magazine, in 2000 (www.cabelas.com).

Discussion

External Environmental Scan for Cabela's

This section will discuss in detail the external environment of Cabela's in detail, however before progressing with the analysis, it is only prudent to identify and state what an external environmental scan of an organization means. Voiculet et al (2010) explains that the external environment of an organization includes a variety of factors that greatly influences the business's performance and operations. These factors can be direct or indirect in nature and depicts the macro environment of a business and through diligently analyzing a business external environment the business can identify and make strategic decisions that can be helpful for determining the future direction of the company. The external factors as mentioned by Voiculet et al (2010) and followed with Cabela's analysis, are described as below:

Economics Conditions

The state ...