BUSINESSES IN INTERNATIONAL MARKET

Businesses in International Market

Abstract

The aim of the paper is to investigate the acquisition of the companies in Europe and America that has incurred for several years. After the concept of globalisation there are many mergers, acquisitions, joint ventures and strategic alliances came into being. The companies started to mingle there selves with the companies abroad for the growth and to capture the market globally. The paper focuses on the two companies one is from Europe origin and the other is from United Sates origin that is working together successfully. The companies that have been selected for the research are Unilever and Hellmann, and the best food. The paper will discuss the European and American market perspective in the acquisition and highlight different concepts of merger in the case.

Businesses in International Market

Background

The paper discusses the acquisition of two giant corporations Unilever and Hellmann, and the best food. Both the companies are working successfully in the international market they have expended their businesses not only in the European and American market but also well captured the global consumers. Being the fast moving consuming goods company they have well identified the concept of merger and took full advantage of this opportunity. There are many chances of merger failures that have been seen historically, but in the case of Unilever and Hellmann, and the best food they have set an example of great efforts and dedication for the company. The companies bond into the international merger. Both the companies are working in a profit environment with mutual understanding. An acquisition involving two firms with different origin will generate a higher extent of uncertainty as compared to an acquisition concerning two firms from the same country. The acquired firm needs to understand the intentions and the philosophy of the acquiring firm, while the acquiring firm has to understand the local workforce, work conditions, as well as the national and organizational culture. During the acquisition process, managers are confronted with a wide range of organizational issues that need to be solved in order to achieve a successful acquisition deal (Ravenscraft 1989 85). The critical aspect is related to the post- acquisition integration process and especially the integration of cultural characteristics.

Introduction

The comprehensive and significant information of both the company is given in the paper. Unilever- every day two billion people use Unilever product around the world. These products help them to look good, feel good, and get facilitate in everyday life. With over 400 brands, Unilever touches many people lives in different ways. The company manufactures health care, home-care and, food products. Axe, Dove, Lux, Lipton, Knorr, Hellmaan's, TIGI etc. is one of the famous brands in USA. Unilever established in the year 1890. Since the establishment, Unilever engages corporate in social responsibility. 167000 employee works at Unilever in different 22 regions and nationalities

Unilever

Unilever UK Foods (Unilever Foods or 'the company'), formerly known as Unilever Bestfoods, is one of the larget food companies in the UK. The company manages food, personal care, and ...