Business-to-Business Marketing Report

Table of contents

Customer3

Behaviour3

Channel3

Product4

Price4

Promotion5

Relationship6

5 key dimensions used to measure service quality in B2B market.6

Future changes that TCL should make7

Networks are likely to be important8

Organing the sales force9

Issues and Theories Related to Globalization11

References15

Consumer goods marketing and business to business marketing

It is important to keep in mind that business to business marketing operates on a different angle as compared to consumer marketing. To have a better understanding of this, and to be able to have a better standing on the case study, it is vitally important to know the basic foundations.

Customer

Business to business marketing refers to business transactions where customers are other businesses while business and consumer transactions to enterprises with consumers or end customers. However, the consumer goods' marketing is the process in which the final consumer is involved in the relationship between the company and customer. In addition, business to business marketing is the relationship between the two companies like TCL is a business relationship in which the final consumer is not involved. It is best known by its acronym B2B.

Behaviour

Another major difference between B2B and B2C which is based on the behaviour of businesses and consumer marketing is the kind of marketing a company making a purchase decision when necessary. On the contrary, the purchasing decisions of end consumers depend on more wishes which based on customized demands of products and services.

Channel

In marketing, businesses should concentrate on the performance of different marketing channels. These channels may include a network marketing distributors, service partners, dealers and distributors. Not only is it necessary to develop new marketing channels, but we must also monitor and evaluate its performance on a regular basis. You can then delete marketing channels to play weak and concentrate on channels that produce the desired results (Camerer, 2006, pp. 137-52).

The cost of the installation of infrastructure is prohibitive for many companies like TCL and suppliers using phones or faxes returned inhibited by costs just realize that eventually will save tons of money to drastically reduced costs and ensure better control integration of the supply chain. The main obstacle was that the partners to collaborate in the implementation of B2B networks, establishing common objectives for both business to business marketing and consumer goods marketing have not become as popular as it should have been.

Product

To succeed in the competitive business world, businesses have to have a very good product. Therefore, businesses should make use of the best available technology as the competitive process is not sufficient in itself. Businesses should help them in identify, locate, quantify, segmentation and targeting B2B customers which are really important for the business. Only by adopting this type of business to business marketing techniques, small businesses can achieve their goals (Laudon and Kenneth, 2009, pp. 42-67).

However, from the perspective of consumer goods marketing, it is important that the business should consider the factors that desired or in other words most important in the view point of customers. The products or services should be made in accordance with the demands of the customer, which ...