INTERNATIONAL BUSINESS REPORT

International Business Report

Abstract

This report focuses on the business scope based on varying culture across the nations. In this report, a detailed research is done for Grandeur seafood producer, which aims to start its business operations in Ukraine market. This research study explores the involved risks and opportunities for the business, through performing PEST analysis in the Ukrainian business environment. The cultural issues of Ukraine are also been analysed to assess the affect it will have on our company.

Table of Contents

Terms of Reference…………………………………………………………………………………………………………………4

Overview of the situation…………………………………………………………………………………………….4

Introduction…………………………………………………………………………………………………………………………5

Rationale for International trade………………………………………………5

Ukraine at a Glance……………………………………………………………………………………5

Analysis of Cultural Conditions…………………………………………………………………………7

Type and Level of Protection Measures against Imports and Foreign Investment…………….……………………………………………………………………………………….10

Exchange Rate Risks Assessment……………………………………………………………………..12

Foreign Direct Investment or Export………………………………………………………….15

Political Risks……………………………………………………………………………………………………………….18

Conclusion…………………………………………………………………………………………………………………………..21

References…………………………………………………………………………………………………………………….………24

Appendices………………………………………………………………………………………………………………………………25

Terms of Reference

Company: Grandeur Seafood Producer (United Kingdom)

Information needed: Interested in Doing International Business (Ukraine)

Overview of Situation

The CEO of Granduer Seafood Producer, is looking for an opportunity to trade across border, Ukraine Market, for his seafood products and he wants me to develop a report on doing international business. The report includes the evaluation of all the risks and opportunities which are associated with the macroeconomic environment of Ukraine seafood market. Ukraine has been chosen for business evaluation, after scanning business opportunities in several alternative.

Before a business decides to open operations across borders or abroad and become a multi-national firm, a careful and a very complex consideration is needed. Advantages related to expanding abroad and the complexities involved in running the foreign business operations are to be known beforehand by the corporations.

Introduction

a. Rationale for International Trade

When the management is concluding whether to hold their swapping on a local level or if they contemplate to sell their products and services to new markets on a geographical level, there are numerous factors, which will leverage their final business decisions. These decisions can be broken into two distinct localities, namely internal components and external factors.

From an interior viewpoint, the management will look at diverse aspects, which will influence the decision on if to move into international markets and which of these markets will be chosen. The matters which originate are as follows:

Ukraine at a Glance

Ukraine is geographically located in the South-East Europe. The neighbouring countries are Russia on the east; Belarus on the north; Poland, Slovakia, and Hungary on the west; Romania and Moldova are on the southwest; and the sea of Azov and the Black sea and on the south. The largest city and also the capital of Ukraine is the city of Kyiv or Kiev.

Ukraine is a single state and includes 24 provinces, two cities with special status: Kyiv, its capital, and Sevastopol, the house of dark ocean fleet of Ukraine, one autonomous republic called Crimea. Ukraine is a republic under a semi-presidential scheme with separate legislative, boss, and judicial parts. The total population of Ukraine is around 46 million people, out of which, 77.8 percent are the ethnic Ukrainians, with the remainder comprised of sizable minorities of Romanians, Belarusians and Russians.

The official language of Ukraine is Ukrainian, whereas Russian is widely spoken ...