BUSINESS PROCESS CHANGE PLAN

Business Process Change Plan



Business Process Change Plan

Introduction

Apple continues to grow faster than industry in all categories. Apple is introducing new manufactory plants and sales offices to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused on resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. In fact, Apple sells more computer systems to business organizations than any other company in the world. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities (Anderson, 1999).

Discussion

Assessing the Task of Changing Pricing Strategy

Price is the one of element of the marketing mix that produces revenue; other element produce cost. Pricing is a critical element in any marketing plan of a company, because it directly affects revenue and profit goal. In pricing iPod, Apple is using product line pricing. Product line pricing sets the price steps between various products in a product line based on cost differences between the products, customer evaluations of distinctive features, and competitors' prices. Apple also sets the iPod pricing based on value pricing, which offers just the right combination of quality and exceptional service at a fair price. This can be identified by Apple's offer of different kinds of iPod (Beck, 1998).. However, since economical factors plays a significant role in determining the pricing strategy for a product, it is important to consider them while formulating a pricing strategy.

The activity of changing iPod pricing strategy would be performed by the marketing function of the organization. Although the marketing function may require cross-functional teams so as to co-ordinate with the departments, which would guarantee that the main focus ...