BUSINESS PLAN MARKET ANALYSIS

Business Plan Market Analysis

Business Plan Market Analysis

Industry Competitors

Who are your competitors?

R&P International Co Ltd/Golden Angel Enterprise Co Ltd

R&P International? also known as Golden Angel Enterprise? was established in 1989. During the early years? they mainly produced fashion jetheylry. They recently invested in mainland China to produce pins and soft PVC promotional items. Our business was built on the basis of high-quality products? prompt delivery and mutual trust with our customers all over the world.

Traco (Taiwan) Limited

Traco (Taiwan) Limited prioritizes quality and aftersales service above all. Ttheynty-two years of export experience has earned us a reputation in this field and our strict inspection system guarantees high quality demanded by our theyll-known OEM/ODM customers worldwide.

Yiwu City Beauty's Love Lingerie Co. Ltd

They are happy to introduce theirselves as a famous? professional manufacturer and supplier of wholesale sexy lingerie. Based in Yiwu? China? they've been in for nearly 8 years.

What are the strengths and weaknesses of each competitor?

The following SWOT analysis captures the key strengths and weaknesses within the company? and describes the opportunities and threats facing Fold highheel shoes.

Strengths

Extremely strong relationships with distributors.

Excellent staff who are well trained and customer attentive. They also get great discounts? increasing job satisfaction.

An efficient? stylish retail manufacturer.

Weaknesses

The struggle to build brand equity.

The inability to provide instant gratification by having all sizes in stock.

Forecasting fashion is difficult but necessary to profitability.

Opportunities

A growing segment of the market that is increasingly bothered by having to travel to Seattle for nice shoes.

An industry that seems immune to recessions.

The ability to operate on lean overhead relative to competitors.

Threats

The introduction of a competitor to the market with a similar business model.

Completely misjudging where fashion is headed.

Constant delays in the shipment of product or the unavailability of many of the advertised designs.

Who are the new competitors? internet competitors? and companies that pose the threat of becoming new competitors?

The Yiwu City Beauty's Love Lingerie Co. Ltd and Hongkong Huashuo Industrial Limited are slowly becoming a global oligopoly. There are many barriers to entry preventing new entrants from capturing significant market share. Fold Highheel shoes can enjoy economies of scale that create cost advantages over any new rival. Today's Yiwu City Beauty's Love Lingerie Co. Ltd and Hongkong Huashuo Industrial Limited shoes are highly technical. An extremely large capital investment is required for new firms to open Yiwu City Beauty's Love Lingerie Co. Ltd andHongkong Huashuo Industrial Limited shoe factories and conduct research and design to create a popular Yiwu City Beauty's Love Lingerie Co. Ltd and Hongkong Huashuo Industrial Limited shoe.

Fold Highheel shoes has incorporated forward vertical integration into their corporate level strategy. Fold Highheel shoes opened discount factory outlet manufacturers in rural areas and retail manufacturers in urban shopping Mecca's. Monolithic Yiwu City Beauty's Love Lingerie Co. Ltd and Hongkong Huashuo Industrial Limited manufacturing companies utilize economies of scale by spending millions on product endorsements and advertisements by spreading the high cost over their entire yearly ...