BUSINESS PLAN

Business Plan

Market Place Simulation

Simulation Analysis

“Our results show that the plausibility of managements performance explanations can affect managements reporting reputation. Specifically? we find that whereas plausible explanations do not increase managements reporting reputation? implausible explanations significantly decrease managements reporting reputation. This asymmetric result may occur because analysts expect managers to provide plausible disclosures. Thus? when analysts receive plausible explanations? they do not change their beliefs about management? but when they receive implausible explanations? they change their beliefs in a negative direction. These negative reputation changes are of consequence to managers. A reputation for credible disclosure affects a firms cost of capital? and reputation? once damaged? is difficult to rebuild.

International Market Analysis

Although firms marketing abroad face many of the same challenges as firms marketing domestically? international environments present added uncertainties which must be accurately interpreted. Indeed? there are a host of factors that need to be researched and evaluated when preparing an international marketing strategy. Key aspects of any potential foreign market include: demographic and physical environment; political environment; economic environment; social and cultural environment; and legal environment(Levi? 2007). Elements that needs to be assessed that fit under this category include population size? growth? and distribution; climate factors that could impact on business; shipping distances; time zones; and natural resources (or lack thereof). Economic Environment. Factors in this area include disposable income and expenditure patterns; per capita income and distribution; currency stability; inflation; level of acceptance of foreign businesses in economy; Gross National Product (GNP); industrial and technological development; available channels of distribution; and general economic growth. Obviously? the greater a nations wealth? the more likely it will be that a new product or service can be introduced successfully. Social and Cultural Environment (Levi? 2007). This category encompasses a wide range of considerations? many of which can—if misunderstood or unanticipated—significantly undermine a businesss marketing efforts. Factors here include system of government in targeted market; political stability; dominant ideology; and national economic priorities. This aspect of an international market is often the single most important one? for it can be so influential in shaping other factors(Levi? 2007)..

Explain how you determined your brand design decisions

The company must decide if you want your products have a brand name. This is important because in our time? almost all products have a brand that recognizes the market. The brand helps the consumer in many ways? for example it gives indications of product quality? increases efficiency ...