BUSINESS LETTER

Business Letter

Business Letter

Referring to the scenario its important to understand the worth of returning customers. First and foremost retaining returning customers enhances the profitability of of the resort as they are a source of regualr business.

The hotel industry is highly competitive and the right knowledge about customer values and requirements should be distinguished from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often not enough to achieve this goal. Personal marketing is becoming increasingly more important as this concept offers to pay more attention to retain customers and create win-win situation in the long term. ...