Many feel that charisma can be learned and taught. The numbers of books on the subject alone indicate that many people feel this is a worthwhile skill to acquire. But, if charisma is simply "that thing" about someone how can it be taught or for that matter learned. How can you learn to do "that thing?" However, if it is simply the skill of knowing what someone wants to hear and effectively presenting yourself as what they want, then classes for how to effectively "spin" a room are in need.