[Business Continuity and Crisis Management in the Luxury Brand Industry]
By
ACKNOWLEDGEMENT
I would first like to express my gratitude for my research coordinator, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration.
DECLARATION
I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.
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Abstract
The chapter of introduction discusses the background of research & the problem to be discussed is also presented for assuring the overall connectivity of any reader going through this dissertation. Along with the background & the problem statement it also shed light over the research questions as well as the purpose of the dissertation. Finally it presents a very brief insight into the structure of the thesis. The chapter 02 defines the term luxury & the features on the foundation of the related articles, journals, researches & literature. The significant characteristics & issues associated with sustaining a luxury brand's prosperity & success are also discussed. A model with reference to the strategy of finance would be developed at the end of the theoretical framework, especially in the context of luxury industry. The chapter of methodology comprise of all the methods used for the collection of data & the philosophy behind the choice of the methods. The discussion of philosophical approach has also been done along with the inspiration & enthusiasm following the choice of methodology. At the end empirical components have also been discussed. The analysis chapter presents the interview analysis of the companies that were chosen from the luxury brand industry. The whole process of collection as well as the analysis & interpretations are done. The chapter ends up with a concise summary of the findings & the collected information. An improved model of the financial strategy of luxury brands have also been developed for the conceptualisation of the importance associated with the strategies of finance of luxury brands in the times of financial crisis. Chapter 05 i.e. conclusion presents implications of the dissertation. It also sheds light over the areas that could be used for researching & analysis in the future & the complete summarisation of dissertation has also been done.
TABLE OF CONTENT
ACKNOWLEDGEMENT2
DECLARATION3
Abstract4
CHAPTER 01: INTRODUCTION1
Background1
Problem Discussion3
Aims4
Objectives4
Research Questions5
Limitations5
Disposition6
CHAPTER 02: LITERATURE REVIEW7
Introduction7
Luxury Definition7
Brand10
Brand Equity11
The Consumer Behaviour in Response to the Financial Crisis11
Creating a Successful Luxury Brand13
Luxury Customer Segmentation14
Price system16
Customer Relationship18
Background of Business Continuity Management20
Best Ways to Implement Business Continuity Management22
Business Continuity Management in 21st Century23
The Luxury Business Continuity Model25
Staircase Model26
Business Continuity Planning Methodology26
The Theoretical Criticism33
Summary38
CHAPTER 03: RESEARCH METHODOLOGY40
Methodology Choice40
Research Philosophy41
Approach of Philosophy42
Research Procedure43
Data Collection43
Primary data43
Secondary data43
Methods for Data Collection44
Interview44
Analysis of Data48
Method of Analysis49
Operationalisation50
Summary50
CHAPTER 04: ANALYSIS52
Financial Analysis of Burberry52
Analysis of the Structure57
Companies59
Autoropa AB59
Burberry60
Urhandel Bernhard Huke61
Analysis61
Summary of Research69
A Revised Model for the Financial Strategies of Luxury Brands71