BUSINESS COMMUNICATION

Business Communication

Business Communication

Introduction

Communication is an essential function of an enterprise. Whether oral or written, it is the conduit through which an enterprise speaks to its customers. It is management's mechanism for influencing employees and directing the work they do. It is the means through which employees provide information and feedback that management needs to make wise decisions. An organization that is clear, consistent and effective in its communication with customers, employees, shareholders, creditors, and the community is in a good position to establish trust and to elicit their collaboration.

Business communication is known simply as "Contact.” It covers many topics including marketing, branding, customer relations, consumer behavior, advertising, public relations, business communications, community involvement, research and measurement, reputation management, interpersonal communication, commitment employees, online communication and event management. This is closely related to the field of professional connection and technical communication.

Discussion

Role of Business Communication

Business communication plays a vital role in our everyday lives at work, because in an organization, reputation and trust should be constructed in a way to gain the confidence of the customers. The occurrence of a sense of professionalism will bring numerous organizations, particularly in long-run connections with employees and customers (De la Vergne, 2005).

It is essential to double-check that all business transactions rapidly involved like marketing connection encompasses not only connection with external associates, as well as workers of the organization. This will assist the business in being coordinated with every individual, despite if there is a difficulty, inquiry or sales note which has not been finished on time. This does not signify that only the client's demand should be responded directly. This is done to balance the factors both internal and external, and also to improve the flow of communication within the organization (Croft, 2001).

Business communication plays a vital role as it incorporates the above mentioned details; thus it also helps us manage our work on a daily basis (Berg and Bengt, 1996). This helps in getting the message to the right person in an ethical context. There are various forms of business communication, and every organization uses its own methods to communicate within the organization, theses examples may includes, email, letters, teleconferencing and many others (Bavelas, 2005).

Message Types of the Trends

The message types which I witnessed in IBM are:

Electronic communication: It is a form of communication which takes place through the electronic media. The examples of such type are email, teleconferencing, ...