Business analysis of Target Inc. Company

Executive Summary

This is a business report based on Business analysis of Target Inc Company that is newly launching in the market of a developing country and it will be serving the market under the umbrella of retailing industry. With the expansion strategy Target Inc. company will not only attain its business goals and objectives but it will help the developing country in which it will start its business in reducing its unemployment rate that will directly enhance the living standards of the people. The company will support the people of developing country by providing them opportunity to have branded products of international companies at an affordable price and quality.

Table of Contents

Introduction4

Target Inc. Company4

Company's products6

Company's International Strategy6

Company's Marketing Approach7

Summary11

Conclusion11

End Notes13

Business analysis of Target Inc Company

Introduction

Target Inc. Company

Target Corporation is an American retailing company and it is having 33rd rank in the Fortune 500 according to 2010's ranking. The company is headquartered in Minneapolis, Minnesota and it is having clear existence in the retailing industry. The company was established in 1902 as the Dayton Dry Goods Company in Minneapolis and it became one of the largest divisions of Dayton Hudson Corporation. The name Target Corporation was given to the company in 2000. Target Inc. is a company that will be involved in manufacturing and sales shopping products ranging from accessories to home furniture and health care to beauty.

The company will be based in United States and will work for designing and developing new and quality products that will be compatible and will have no harm towards the environment and health of customers in fact it will add value to their life and will make it much more better than before. The Target Inc. Company will be a company that will serving under retailing providing industry; it will face severe competition from its rivals as they will keep on attacking the marketing strategies. It will be extremely difficult for the company to manage its existence in the market as the market conditions are getting typical and are creating great hurdles in the way of online companies.

There are various other issues that the companies are going through such as shortage of skilled workers. Due to the lack of skilled workers the wastage costs and deadline management is becoming a difficult task for these kinds of companies. This thing is highlighting various issues for the Target Inc. Company and now effective strategies are required to be established in order to overcome these issues. (www.target.com)

The company is looking for expansion in the developing countries so that it would serve the needs and want so of the customers living in these countries. With the help of this aim the Target Inc. is willing to extend its business in such a way that the country in which it will move will get industrial assistance and will be able to get employment of its unemployed citizens. The company will be moving towards the developing country for gaining market presence and in return ...