[Business]

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Introduction

ILinc is a new financial consultancy and financial service providing company, located in London. The company was established in 2005 and since its inception, it has churned in major profits thus marking a brilliant entry into the already fiercely competitive financial consultancy market in the Britain, ILinc Financial Services' mission is to provide comprehensive financial planning services for our customers. We exist to attract and maintain customers (Best, 2000, 12). When we adhere to this maxim, everything else will fall into place. Our services will exceed the anticipations of our customers.

Targetting potential financial services clients has long been perceived as controversial step of ILinc due to their immature cognitive abilities and limited consultancy skills and experience. Less consideration has been focused on how this targeting impacts on relationships between ILinc & other financial services companies and the financial market itself or on the importance of responsible corporate behaviour in such relationships.

Business Model

Companies like ILinc have popularized the financial consultancy services model and broadened its application on the web to a wide array of goods and services. ILinc has both streamlined and globalized traditional virtual trading, which has traditionally been conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface (Doyle, 2002, 85). ILinc is not the first in the online financial consultancy services market, but it is the first to scale- that is, first to operate efficiently and effectively on a large scale. Being the first smart mover has allowed it to stay ahead of the competitors such as Yahoo and Amazon (Doyle, 2002, 86). Further, for all the talk in the past few years about first-mover advantage on the Internet, ILinc is one of the few companies that has made it stick (Best, 2000, 13).

The key to ILinc's success is simple: Its business model not only is perfectly suited to the Internet, it is based on an accurate assessment of the dynamics of the online financial consultancy services market and how it will evolve. "The business believes that this critical mass of financial clients, sellers and baby goods such as pampers, powdered milk, napkins etc. listed for sale createsa cycle that helps ILinc continue to grow its user base. Sellers are attracted to ILinc as a result of the large number of potential financial clients, and financial clients in turn are attracted to ILinc by the broad selection of goods listed on ILinc (Gary, 2001, 16)."

As ILinc keeps growing, so does its operating profitability. That's how the Internet was supposed to work in everybody's dream business plans; ILinc is one of the few players to execute (Best, 2000, 14).

Most business concepts conceive worth for customers through mindfully structured and organised supplier-partner relationships. These relationships have always existed but are increasingly important due to the pace of the technological change that is currently going on (George, 2001, 26).

Strategic marketing mix

Product

ILinc's goal is to become the largest online financial services provider company on the internet, and needs to continue to expand the product lines ...