BULLDOG ORGANIC GROOMING MARKETING PLAN

Bulldog Organic Grooming Marketing Plan



Bulldog Organic Grooming Marketing Plan

Introduction

Many entrepreneurs have endeavoured their luck in the Dragons' Den only to be mocked by Duncan Bannatyne, reprimanded by Peter Jones or barked at by Deborah Meaden. Indeed, it takes a audacious soul to project into the Dragons' Den and inquire for a piece of the “hard acquired inheritance” be obliged to Theo Paphitis' children. More often than not, the Dragons will affirm themselves out of a suggested enterprise project and, in managing so, they will depart numerous entrepreneurs reeling from some fiery words. Therefore, when the Dragons sit up and take observe of a promise enterprise opening, it is generally to the borrowing of the entrepreneur. Even so, going a Dragon from a issue of concern to protected a firm offer, which is in itself one that the entrepreneur would be joyous to accept, is a absolutely distinct matter. Moreover, a split up Dragons' Den is a equitably normal occurrence.

Bulldog Organic Grooming, founded by Duffy and Rhodri Ferrier, produces personal care products for men, made entirely from Organic, organic, ethically sourced ingredients. The concept came to Duffy throughout an excursion to a health food shop when he was dwelling in New York. “I was in entire nourishment buying organic moisturiser for my wife and I observed there was not anything for guys. After conducting research into the Organic skincare market, the two friends were convinced that this was a viable business opportunity. However, rather than setting up shop in New York, they determined British dirt was where they would start their business. And with a forecast revenue of £1m by the end of the economic year, it seems British men have truly lapped up the offering.

Company Overview

Bulldog's large-scale shatter came when it partnered with Sainsbury's in a 12-month exclusivity deal. Since its lapse in July, the emblem can now be discovered in Waitrose, Tesco, Superdrug, Debenhams, Ocado, entire nourishment and Planet Organic. Deals with shopping centres are notoriously tough to hit, but senior purchasers at Sainsbury's glimpsed the promise of Bulldog as an alternate to the many men's lotions and potions on its defers. They're presented with so numerous concepts, but when you scratch under the brand everything is basically the identical - it's just another shampoo or facewash.

Getting Bulldog supplied on shopping centre shelves was just one hurdle; the next was getting men, or their spouses, to buy it. This intended overcoming one of Duffy's grievances with living men's merchandises. “conventionally, feminine brands like Nivea or L'Oréal slap on a 'for men' badge, add some very dark and shiny, and some daft car speak, then abruptly you've got a merchandise for friends. But actually, you've just got your girlfriend's emblem rebadged,” he deplores. For Duffy, Bulldog's power is its inherent masculinity. “We are men talking to men as opposed to women conversing to men,” he says. “That's the difference.” 

 

Objectives

In a highly competitive market, establishing and distinguishing a product name among the other parallel products are ...