PetFellows Grooming Services

PetFellows Grooming Services

Introduction

PetFellows Grooming is a full-service pet grooming facility dedicated to consistently providing high customer satisfaction by rendering excellent service, quality pet grooming, and furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work environment which respects diversity, ideas, and hard work. The timing is right for starting this new venture. Pets will be playing a larger role in our lives, and working people will be choosing to provide them with a good life. Loving families with active pets and an active conscience will be in search of better lives for their pets and peace of mind for themselves, causing busy pet lovers to flock to an ever-growing number of pet day grooming facilities across the nation. For customer convenience, in addition to day Grooming, PetFellows Grooming will include overnight Grooming, in-home Grooming, wash your own, pet grooming, pet behavior, pet portraits, gift and pet specialty products, 24 hour service, and special requests, all at one facility.

Objectives

1. Monthly sales increasing steadily throughout FY 1.

2. Gross margin higher than 50% on pet products.

3. Full capacity by year end FY 2.

4. Expansion of services by FY 3.

Mission

To provide excellent pet grooming in a friendly atmosphere while ensuring our customers, both pet and owner, receive excellent service in a playful safe environment.

1.3 Keys to Success

The keys to success in our business will be:

Superior Customer Service: 24 hour high-quality grooming and service.

Environment: provide a clean, upscale, odor free, enjoyable environment conducive to giving professional trusting service.

Convenience: offering clients a wide range of services in one environment.

Location: provide an easily accessible location for customer convenience.

Reputation: credibility, integrity, and 100% dedication from employment at current workplace.

Products and Services

PetFellows provides pet grooming and boarding services, dog obedience training, professional handling on show circuits and pet mortuary services for our clients. We pickup and deliver grooming and boarding clients for a reasonable charge. We offer pick-up services for deceased pets free of charge.

MARKETING PLAN

The marketing plan is broken down into the same categories as the business itself. There will be different marketing considerations for each facet of the business. The primary and secondary current and target markets will be addressed separately.

Target Markets

Our current primary clients will be owners of dogs and cats requiring boarding within a 50-mile radius of the business. Current secondary clients will be owners of other small animals requiring boarding. Target markets will be all small animal owners within a 50-mile radius of PetFellows.

Our current primary clients will be owners of dogs and cats requiring grooming within a 50-mile radius of the business. Current secondary clients will be owners of other small animals requiring grooming. Our primary target market will be all small animal owners whose animals require bathing and grooming within a 50-mile radius of PetFellows. There is no secondary target market for grooming.

Our current primary clients will be dog owners who want their dogs trained in on- and off-leash private obedience training or confirmation training within a 50-mile ...