BRITISH PETROLEUM

British Petroleum

Table of content

British Petroleum3

Environmental issues5

SWOT Analysis6

References7

Executive Summary

This report discusses the details about the company named British Petroleum. It discusses its overview and background. Then its business units and active domains are discussed. And finally, it's SWOT and a picture overview in the market is given. British Petroleum

British Petroleum is an international energy company headquartered in London, United Kingdom . BP 2009 generated worldwide consolidated sales of 239 billion U.S. dollars and employed 80 300 people. Worldwide, 83 million barrels of daily oil equivalent encouraged. Of these, BP promotes daily 4 million barrels (about 57 percent oil and 43 percent natural gas ). The company has approximately 22,400 gas stations , serving 13 million customers daily (BP Global 2011, 1).

In Europe, the Europe SE BP (before 1 January 2010 in Germany: German BP AG) to its domestic network of filling stations and in the lubricant market with a leader, taking the brands Aral (petrol stations, lubricants and Castrol lubricants) occurs. The company's headquarters is Hamburg, executive chairman is Uwe Franke. 2008 recorded the German BP AG has annual sales of more than 42 billion Euros (nearly 30 billion Euros excluding energy tax). In Germany, nearly 6,000 people at BP operate. BP has the second largest refinery system in Germany and is the fourth largest provider of fast food after McDonald's, Burger King and North Sea. In addition, Germany is one of three global BP-research sites. In Bochum investigate 70 employees, for example in the development of new fuels (BP Global 2011, 1).

The industry is shared between the four industry leaders BP, OMV, Shell, and Jet / ConocoPhillips together making 65 percent of the market. According to the unspecified list is BP with 20 percent market leader, followed closely by the OMV with 19 percent. Shell rank behind with 15 percent, ...