BRITISH PETROLEUM

British Petroleum: Internal and External Environmental Analysis and the Impact of Globalization

Table of Content

Introduction3

Objective of the Study3

British Petroleum: Internal and External Environmental Analysis3

External Analysis5

PEST Analysis6

Porter's Five Forces6

Drivers for Change and Critical Success Factors7

Internal Analysis7

Brief Financial Analysis7

Stakeholder Analysis9

Staying in Business: Potential Performance Impediments10

Realising Critical Success Factors11

British Petroleum and the Impact of Globalization12

Conclusion16

References/Bibliography18

British Petroleum: Internal and External Environmental Analysis and the Impact of Globalization

Introduction

British Petroleum (BP) is a petrochemical company that engages in exploration and production, gas and power, refining and marketing, and chemicals. The company generates nearly 2 million barrels of crude oil and 8 billion cubic feet of natural gas daily. BP is the third-largest company in the world in terms of oil and gas reserves, and it trades or sells some 5.5 million barrels of refined products daily. BP is also the second-largest marketer of gasoline in the United States, with more than 17,000 gas stations around the country and nearly 12,000 service stations outside of North America in approximately 100 countries (Barker, 2004). The company's petrochemicals division is the third largest in the world and boasts strong marketing positions throughout North America, Europe, and East Asia. The petrochemicals are used to produce plastics, polyester, and fibers and resins for use in bottles and containers.

Objective of the Study

The objective of the study is to discuss British Petroleum, its internal and external analysis and the impact of globalization on the company.

British Petroleum: Internal and External Environmental Analysis

BP is one of the world's largest oil and gas companies. It has presence in more than 100 countries across six continents. The company operates through two reportable business segments: exploration and production; and refining and marketing. The company also operates through a third business segment, other businesses and corporate. The exploration and production business include oil and natural gas exploration, development and production (the upstream activities), together with related pipeline, transportation, and processing activities (midstream activities). It also includes the marketing and trading of natural gas (including liquefied natural gas or LNG), power, and natural gas liquids (NGLs).This segment includes upstream and midstream activities in 29 countries, including Angola, Azerbaijan, Canada, Egypt, Russia, Trinidad & Tobago (Trinidad), the UK, the US and locations within Asia Pacific, Latin America, North Africa, and the Middle East.The segment's activities also include gas marketing and trading activities, primarily in Canada, Europe, the UK, and the US (Barker, 2004).

BP's IBs provide products and offers to customers in more than 100 countries worldwide, primarily in Europe, North America, and Asia. Its products include aviation and marine fuels, lubricants, LPG, and a range of petrochemicals that are sold for use in the manufacture of other products such as fabrics, fibers, and various plastics. The company manufactures and market lubricants and related products and services to the automotive, industrial, marine, and energy markets across the world. It sells products directly to its customers in around 50 countries.

BP markets primarily through its major brands of Castrol, BP, and the Aral brand in some specific ...