ATTITUDE ADJUSTMENT

Attitude Adjustment

Attitude Adjustment

The effectiveness of an ad then depends on the perceived level of expertise and trustworthiness in an endorser. Information from a credible source influences beliefs, opinions, attitudes and behavior goes through a process called internalization, which occurs when the receiver adopts the opinion of the credible source, since their information is accurate. Attractiveness encompasses similarity, familiarity and likeability. Similarity is the supposed resemblance between the source and the receiver; familiarity arises through knowledge of the source via repeated exposure. Likeability occurs from affection for the source due to their physical appearance, behavior or other personal characteristics. Source attractiveness ...