Assignments 101



Assignments 101

Assignment 1: Deconstructing Advertisements

For the purpose of understanding and comprehending the whereabouts, we shall first primarily pave way for understanding the reputation of ads and at the same time, creating and understanding the impact of ads upon the minds of customer. Here, we shall first pave way for the purpose and objective of creating ads and how they impress and add value to the advertisement that is being run on channels.

With the help of observation and reasoning science establishes facts, and combine these facts the laws, which allows in some cases successfully predict the future. Besides the theoretical aspect is also based on science, technology, creating a fun and convenience, which were impossible or too expensive cost of pre-scientific era. That technique makes science more important, even in the eyes away from her people (Bauer, Johnson, Hopkins & Brooks, 2000).

In today's tech savvy world, where communication tends to become the best and most effective tool of getting your message across, ads and advertisements are amongst the most prominent facets that people tend to adopt for the purpose and objective of creating and understanding the presence or existence of any product, service, circumstance or event that may otherwise be available in the market, in the making process or is a new concept about to arrive.

Here, we shall first pave way for the purpose and objective of creating the whereabouts of the impact that an ad holds upon the minds and perception of customer and how does the ads tend to mold the thought process of people. In this section of the paper, we shall first pertain to describe the kind of work that has been delivered in the area of celebrity endorsements and the impact on the perception of people and customers who are associated to the brand or could be potential customer, who shall add to the broad customer spectrum.

Brand Image

One of the first Nike commercials featuring Tiger Woods was a montage of old family videos and clips of his amateur career featuring a repetition of the phrase: “Hello World.” Throughout the commercials they featured all his achievements and a remark about how he was still not allowed to play some golf courses due to the color of skin. The marketing implications were genius for Tiger and for Nike. They were declaring themselves but also setting themselves apart. Nike knew this was necessary since it wasn't a traditional golf company like Titleist and needed to bank on its innovativeness. They were attracting amateur golfers that would be willing to buy their apparel and building on their well-known brand image while simultaneously attaching themselves to professionals. When Tiger won the Masters, the following year, Nike knew they were off to a good start.

Golf was a very traditionalist sport and even the world's most recognizable sports brand was not guaranteed success. Golf was not a sport where people walked around in sneakers and sweat suits. Consumers were not interested in wearing the latest edition of golf shoes in ...