The origins of empirical aesthetics are generally attributed to Gustav Fechner in his book Elementary Aesthetics, whereas Daniel Berlyne is typically credited with the resurgence of interest in linking the scientific method with aesthetics in the 1970s. These early experiments were characterized by assessing individuals' preferences for large sets of artificially constructed stimuli such as polygons that differed according to a number of quantifiable properties labeled collative (e.g., complexity), psychophysical (e.g., color), and ecological (e.g., meaning) variables.
According to Berlyne's psychobiological account, aesthetic experience should be higher for intermediate levels ...