ARABIAN VILLAGE RESTAURANT

Arabian Village restaurant

Executive Summary

Arabian Village is a new restaurant and hookah bar that focus on serving fresh and healthy Middle Eastern food and also serves tobacco hookah. The first restaurant will locate in downtown Washington Dc. Arabian Village will quickly become the premier lunch destination downtown, serving locals and students.

Introduction

The study is related to the business plan of a restaurant that is the Arabian Village Restaurant. It is a restaurant that will target of different ethnic groups so that the target market of the restaurant gets increase. According to the previous studies, it is observed and proved that the organizational behaviors influenced by various factors. Organizational strategy is a systemic concept, made up of essential parts which are independently distinguishable, but which together forms a new and better strategy which ultimately affect the whole organization in terms of efficiency and effectiveness of the organizational productivity. Therefore, for the Arabian Village Restaurant it is crucial to focus on the strategies that will make to business successful in the highly competitive industry that is the food industry.

Mission

The mission of Arabian Village Restaurant is to offer the finest, healthiest and best tasting Middle Eastern food and beverages in the area. Also, to provide a relaxed environment, sometimes energetic and sometimes stimulating and relaxing, around which those who love smoking of hookah, as well as new converts, can come in somebody's company. The atmosphere will draw on elements of Middle Eastern culture as well as the culture of the local environment.

Keys to Success

Arabian Village has identified the following keys that will be instrumental in its success;

- The first is the design and the implementation of strict financial controls, which will be important, since the restaurant industry is quite competitive.

- The second is to establish a community of hookah smokers who contribute programming, events, and culture ideas to Arabian Village Restaurant, also to provide high quality tobacco and hookah equipment

- The third is that it offers high-quality fresh and nutritious food to clearly stand out from the competition.

- The final key is the need to ensure appropriate visibility. Arabian Village must have an effective, targeted marketing campaign to support the opening of the store in order to ensure enough business.

Products and Services

Arabian Village restaurant will specialize in non-alcoholic, organic drinks, and healthy appetizers and snacks of both Middle Eastern and American origin. The initial menu includes;

- Assortment of organic teas and coffees.

- Fresh Arabian Pita or pita chips and hummus/other dips.

- Mix of fresh salads choices of Italian, Arabian, Greek, and all other choices.

- Cocktails featuring fruit juices and fresh fruit.

- Special Arabian recipe of barbeque. Choices of chicken, lamp, steak, beef, deer, and ostrich.

- Falafel.

- Arabian Fatayer choices of cheese, yoghurt, steak, chicken, Za'ater, and Spinach.

- Shawarma, Sandwiches choices of beef or chicken.

- Flavored tobacco for hookah pipes, flavors include blackberry, peach, cherry, lemon, candy, mint, strawberry, orange, pistachio, licorice, mango, jasmine, mixed fruit apple, banana, rose, cola, vanilla and ...