Apple's Paradoxical Strategy

Apple's Paradoxical Strategy

Introduction

Paradox is an argument that seems contradictory, but it is widely accepted, and the reasoning also seems correct, but it leads to a contradiction. The paradox could be logical or visual that deals with the infinite or the choice of the scientific approach that fascinates and amazes us because, it takes people beyond the limits of perception and human thoughts. However its interest cannot be considered solely in the light of the intellectual pleasure that come its attendance. The paradox often reveals far less frivolous than it seems (Mozdzierz, Peluso, 2009). In addition to the prestigious position in the history of Western civilization that have acquired the paradoxes in mathematics and logic, they occupy a significant place in science and interest in them has now spread to other intellectual and scientific fields such as philosophy, political science, economics or Psychology. This is due to the heuristic value that has the paradox. The scientific research is guided by the establishment of truth and the paradox is often "a Truth stands on head to attract attention”. At this intellectual process of change we owe the birth of most great ideas mathematics and science (Westenholz, 1991).

Paradoxes were reasoning to prove the truth of contradictory statements, mainly formulated by the Eleatics (proponents of the theory that the mind plays something existing, and the senses are deceived.) Thinking about the contradictions, paradoxes is thus a natural tendency of people, not a figment of our contemporaries.

Carl Gustav Jung (1875-1961) and his teacher, Sigmund Freud (1856-1939) noted that human minds operate on the principle to argue opposing forces. Freud's theory by defining the structure and functioning of the human psyche, attributed the fundamental role of unconscious mental life mechanisms which are in constant conflict with the system of prohibitions, norms and cultural patterns "embedded" in the psyche of the individual in the course of education. The claim was later transposed to other sciences in the form of the theory of paradoxes, which expands the rule recognized by Freud and Jung, the complementary and contradictory forces that are applicable both to the human psyche, and the principles of mathematics or economics (Mapes, 2003).

According to the dictionary of foreign words the word paradox comes from the Greek word paradoksos (para-off, doxa, opinion) meaning something strange, unexpected, contrary to expectation. Paradox is defined as the claim against the commonly accepted belief, or apparently correct reasoning, which leads to different conclusions. The paradox is a true statement, which also denies or contradicts himself intuitively true situation. Identification of paradoxes is the simple use of trained technical sciences, sociology and mathematics, and putting them against each other or against human intuition and reasoning. Paradoxically thinking is a holistic technique that recognizes in the human co-existence of different components (physical, emotional, mental and spiritual), and sees placed in a broader context, such as that of society and the universe in which he lives. The philosophy also teaches paradoxically thinking to a greater understanding of emotional energy, so one can ...