Apple Inc: Use of Innovation and Creativity to Capture Global Market

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.



DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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Table of contents

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 01: INTRODUCTION1

Background of the Research1

Aims and Objectives of the Research1

Research Questions2

Rational of the Research2

Significance of the Research2

CHAPTER 02: LITERATURE REVIEW4

Theoretical Framework4

Cost & Differentiation Strategy4

Globalization Strategy5

Future Strategies by Apple7

Strategic Techniques used by Apple Inc.9

CHAPTER 03: RESEARCH METHODODLOGY11

Research Methods11

REFERENCE13

CHAPTER 01: INTRODUCTION

Background of the Research

The main purpose of this research is to choose a company having the global operations, and analyze its innovative and creative strategies which it used to capture global market. The company chosen in this research is Apple Inc. Apple was founded in the first of April 1976 at the hands of Steve Jobs and Steve Wozniak and Ronald Wayne for the sale of personal computers called "Apple-1". Apple runs different businesses and is engaged in offering several products and services like computer designs, servers, network solutions and software and services. The company is running a business in USA mainly, having the headquarters in different cities like California and Cupertino. The company is currently having 34,300 employees and the financial results show that the revenue of the company has increased by 14.4% from 2008 to 2009. The main reason behind a huge increase in revenue is the increased sales of iPhone handsets and applications from the iTunes Store. Apple is selling its products to almost whole world, and almost all the country's can avail the products of Apple Inc. through several sources that include the online delivery, sales through the retailers and etc.

Aims and Objectives of the Research

The main aim of this research is to explore apples domination in the communication technology industry and the effect it has had on rival Blackberry. Under the light of the above mentioned objective writer wants to accomplish the following objectives.

To explore the communication industry and what makes it tick.

To investigate the impact the iPhone as a product has had on Blackberry as a brand

To establish what it is about apple that makes their products blossom in every industry they enter.

Research Questions

What is it about apple dominating every industry it goes into?

How has apple come across successful?

What product made Apple suddenly pop up in the world?

What is scope and potential for apple to go further?

Rational of the Research

Today's world is the globalised world. We are living in an economy, in which the time for people to reach each other in the globe has reduced because of increased ...