APPLE INC

Apple Inc

Apple Inc

Introduction

Apple Inc is a multinational company which deals with various consumer products such as computer software, personal computers and consumer electronics. It also includes the hardware products production such as Machintosh in line with iPhone, iPad and others.

External (macro-environmental) analysis

Porter's Five Forces

We can make an analysis of the external environment of Apple PLC through the Porter's five forces model. From this model, we can see that competition in terms of suppliers is very high; therefore, the bargaining power of suppliers affect the environment of Apple PLC. As the competition is very high, and there are many other retail stores; therefore, customers bargaining power is very high as customers have the option to go for others. New retail stores are entering in the market bringing threats for the company. Because of new entries in the market, Apple is afraid of the arrival of substitute products in the market. There is a very high chance of arrival of substitute products in the market (Alan, 2000). Competition is increasing in the market day by day, and the competitive rivalry is increasing for Apple.

PESTLE Analysis

Political Factors

The main political factors associated with the Apple are as followed. The local authority support for the charity is declining continuously. There is a great potential of withdrawal preceding the changes in the political control. There is also lack of coordination in the charity agenda. The political factors have greatly influenced the regulation of charity.

Economic Factors

There are some economical factors which can affect the market of Apple. These are the factors through which the purchasing power of the potential clients is affected. The economy has low inflation rate which is considered as the benefit and good sign for the companies. The rate or inflation decreased to 1.3%. Another good factor for Apple is that the unemployment rate ...