APPLE INC

Apple Inc

(Name of the writer)

(Name of the institution)

Apple Inc

1-Value Proposition to Market for Apple Inc. What is the company bringing to market?

In each of its product lines, Apple faces rigorous competition. Vertically, the landscape is very challenging with the risk of new entrants, existing competitors, and substitute products being the main threats to Apple's business.

The rivalry between Apple and Microsoft is intense across the software and portable music player business lines.

Dell, HP, Lenovo and other PC manufacturers widen the price gap between their PC clones and Apple's Macs.

Apple is a new player in the cell phone business and faces a ...