APA RESEARCH PAPER

APA Research Paper

APA Research Paper

Introduction

The main purpose of this paper is to develop a marketing plan for the In-N-Out Burger, California for the Boulder Colorado market for 2011-2014. This marketing plan includes the PEST analysis, competitor analysis, SWOT analysis and the promotional plan. This paper gives the brief analysis about the locations of N-Burger California and Boulder Colorado market. This paper discusses the politica and economical situations of these markets, main competitors prevailing in these markets, and the technological aspects of this market. Discussion

In-N-Out Burger is a chain of restaurants in the western part of the United States of America. It was founded in 1948. The first restaurant was established in Baldwin Park with the headquarter in Irvine, California. Since that day, they developed different plan to expand their business all over the United States of America. Now they have branches in Arizona, Nevada and Utha. Now we are going to expand their business in two other cities of America. These two cities are large enough for In-N-Out Burger to expand their business. In this research paper we try to do a market research for these two cities with the help of SWOT and Pest analysis.

In-N-Out Burger is considered to be the most popular one in California. They are planning to start its business in Boulder Colorado market. Almost more than 200,000 nature lover prefer to visit In-N-Out Burger every year. It is estimated that ever year the tourists and the visitors spend almost $270 million for the recreational activities and food at In-N-Out Burger.

Boulder Colorado is an ideal place for people. People come from all over the world, to visit Boulder Colorado for various purposes. People generally come in party of 2, to enjoy the natural beauty of Boulder Colorado. Most of the tourist falls into the age group of 35 to 44 years. They come to Boulder Colorado to enjoy the serene beauty of Boulder Colorado. Though Boulder Colorado is a beautiful country, it has some drawbacks too. The transportation system is not well maintained. Boulder Colorado is an ideal tourist destination. It is a state of natural beauty. Boulder Colorado offers a rich and eclectic culture and heritage. The finest museums in the world are found in Boulder Colorado.SWOT Analysis

Following is the SWOT analysis.

Strengths:• Security, peace and tourist service for the general population• The existence of transport and communication infrastructure: road network with good connectivity to national and district levels• Natural Resources great singularity, as esters of Cords (RAMSAR area),• Cultural Resources notables include museum of the Industrial Revolution and town centre with a strong identity profile of the immigrants that gave rise among others.• The definition of tourism, as an economic edge departmental priority, addressing their development from strategic planning.• In Boulder Colorado, there is council especially for the homeless people.• A proper and regulated policy academy is also there.• All the major steps taken by government and government keep the total population in mind.• The Boulder Colorado government also provides large housing trust funds.• More than 57 countries have continuums of care.• The major focus of government is on families.Opportunities:• growth potential in domestic, regional and international• Potential resources for the diversification of tourism types (adventure tourism, river tourism, cultural tourism)• Growth in demand for leisure and sports activities related to the nature of global and national levels.• There is a proper policy academy• The state involved in those activities which maximize the profit.• Improving the skills of workers• Improve communication among various sectors.• Giving housing to people who fall below 30% of area median ...