Analyzing an Advertisement

Analyzing an Advertisement

Introduction

This paper intends to explore the elements in an advertisement regarding how men and women are portrayed. For this purpose the advertisement chosen for examining is J'adore Perfume by Dior. This study shall identify the underlying message about femininity or masculinity put forth by the advertisement.

Discussion

The aromas are the most abstract of the feelings and explain touches of wood, neroli and other weird things would not be the best way to sell the product, so why not abstract the sense of smell and restructure it into a visual concept that although fully surreal, reflecting the feeling of aroma.

A visual fantasy that complements intentions through model and product but both convey what is intended with the artistic part of the alchemy of scents. Thus modern cosmopolitan scent is a good platform for a commercial urban (Thunder, Perfect Mind) and something sumptuous, luxurious and full of "bubble" is the basis for an ad like that of J'adore by Dior.

Image

Image shows the torso of a blond girl slightly brown-skinned, and with a straight face, wearing a gold-colored top, and also immersed in a liquid gold to chest height. Her arms are above the liquid surface, and a finger touches the perfume container, which is also of gold, and whose shape resembles that of a drop of water. To the right of the image at the top and occupy almost half of the ad, in large print, the name of the designer perfume in white letters, Dior, on a brown background very clearly, and, below, the name perfume, J'adore, also in white, but all lower case and with a smaller font size. Below it, the phrase "Le feminin absolu", which translated into English, means "all women."

Subjective Analysis

The golden predominant color in the image, has some association with gold, ...