AMAZON'S STRATEGY

Amazon's Strategy

Amazon's Strategy

Discuss whether the company is moving away from its core competency of being a leading online retailer.

Amazon.com, Inc. is a US-based multinational electronic commerce company. It is the world's largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010. Amazon.com is known for their online book store and merchandise such as VHS tapes, DVD's and Music CD's. According to Laura Schneider (2011), “Amazon is a fortune 500 e-commerce company based out of Seattle, WA and was founded by Jeff Bezos in 1994” (p. 1). Many patrons are diverting their attention, finance, and gratitude to other ...