AMAZON.COM

Amazon.com E-Business Model

[Your name]

[The instructor's name]

[The course title]

[The date]

Amazon.com E-Business Model

1. Discuss the pros and cons of Amazon's growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently.

Amazon has not lost their identity due to their expansion into markets well beyond books. Amazon is presently known for not only online purchasing of books (reading materials), but they have expanded their products into selling of dvd, cd's, mp3downloads, computer software, video games, apparel, toys all products related to different ages, and interests. (Amazon.com, 2002) By adopting a strong base of selling products makes amazon.com ...