ADVERTISING AND CONSUMER BEHAVIOR

Advertising and Consumer Behavior

Advertising and Consumer Behavior

Introduction

When going out, we find posters, billboards, when we go on the bus, we hear a lot of commercial advertising, and when we get home and turn on the TV, and there we watch advertising. Advertising is the mass diffusion and promotion of products and services, lack of proper content, and merely serve as a vehicle. Develop an important role in dissemination and persuasion through the transmission of messages that influence the audience, an audience receiving, destroying or introducing new values ??and behaviors (Schultz and Bailey, 2000).

That is why today we cannot deny the great influence of advertising in our lives. We could say that today's youth is the result, in large part, the effect of advertising that has been exposed, which leads deduce a context for the future in which new generations will come to be influenced in a hundred percent for advertising.

In this paper, we will mention what is advertising and how it affects the consumer behavior.

Discussion

Advertising

Over the years we can see how the ads at any given time reflect different lifestyles and social aspirations of most people, and how advertising is showing society shaping new ideas about the roles of men and women , new lifestyles, values, principles, also advertising for society is creating new needs for new varieties of products use the same broadcast. Advertising influences people's habits beyond on the purchase of products. It is present in the streets, at home, through television, radio and the Internet.

Advertising is a medium that is used to send messages and proposals of any kind, and these messages and proposals submitted through advertising are potentially harmful to people and especially for teenagers, as they are in full development, and therefore are most susceptible against this heavy bombardment (Fennis and Bakker, 2001).

Advertising is part of the world where we are linked to mass culture and promotes certain cultural consumption. This is understandable, so far, as it recognizes the interrelationship between economic, social and cultural contexts.

Types: According to Media

There are three types of advertising.

Graphic Advertising: graphic and photographic material used and disseminated through billboards, newspapers, posters, or brochures, for example.

Audible Advertising: Published by the radio and uses different sound elements such as music, voices, special effects.

Broadcast Advertising: It consists of graphics and sound and moving images. It is on television, cinema and the Internet.

Advertising and Consumer Behavior

Advertising influences the daily lives of every citizen. It is considered as a significant economic "tool" by a number of producers, sellers, and consumers. The informative role of advertising has been recognized as essential to the functioning of the internal market, which, with the free movement of goods, services, capital and people, will greatly increase the variety of products and services offered by producers. Advertising is one element that will allow consumers to know that increased variety of products (Clark, 2000).

To the extent that it helps the consumer to compare products and services, competitors, advertising inevitably will spread throughout the market, since it is largely transmitted via ...