ADVERTISING

Can Advertisers Catch Attention



Can Advertisers Catch Attention

The brand called Under Armour has a marketing communication strategy that has turned out to be effective for the brand. Under Armour has made use of more than one communication channels to ensure that they reach their targeted customers in an efficient manner. The company has not outsourced its marketing responsibilities. Under Armour I said to use a pull market communication strategy making use of the communication channels like public relations, advertising, direct marketing as well as sales promotion

Online Communication Efforts

The company conducts its advertising, marketing as well as public relations itself. Under Armour is said to have a higher degree of marketing communication online. The company has its own official website known as www.underarmour.com where it has the product width and depths listed.

Second mode of communication that Under Armour utilizes is the social media-networking website called Facebook to ensure that it communicates effectively to its target market. The premise behind the utilization of this mode is the fact that it is the most visited social media website by population ranging from kids to adults. Such a medium is also used by population segments, which are not the desired target market, but indirectly turns beneficial. The medium is said to aid Under Armour with targeting individuals based on gender, type of product along with the type of sport.

Third mode of communication that Under Armour makes use of is LinkedIn where it communicates about the basic profile of the company. LinkedIn is beneficial since it tends to create awareness of the brand to those who never knew that the brand existed or for those who must have heard of the brand but never knew what it catered. At the same time it also lists out links of the original website as well as ...